Toowoomba and the Darling Downs

Chaos to calm,
built to be yours.

I help small businesses get AI working for them. I set up Claude properly, fix it when it's not doing what you'd hoped, and help you work out where AI should be kept out.

For a date further out, email admin@promptworksstudio.com.au.

My mission

I help Toowoomba business owners see past the noise and the worry about AI, show them there's a better way, and leave the choice with them.

My vision

A Darling Downs where AI works for local businesses and their people, and Prompt Works Studio is the name they trust for honest advice.

Chad Maxwell, smiling, in glasses and a blue checked shirt

Hi, I'm Chad.

I built Prompt Works Studio on AI from day one, and I run it with Claude every day. That's shown me what's coming: AI is changing how small businesses work, and that change has only just started.

Right now there's a big gap between what people read about AI and what it can really do. Toowoomba businesses are practical. They want to see something work before they trust it, and that's the right instinct with something this new. The sooner they understand it, the more say they'll have in how it fits their business.

I want Toowoomba businesses to have that say. That means taking the fear out of AI, showing them there's a better way, and leaving the choice with them, now and as it keeps changing. Over the years ahead, I want to be the person they turn to whenever AI comes up.

My social media runs on Claude, from writing the posts to scheduling them, and it works to rules I've set and maintain. I've got automated workflows right across the business, from mail and contacts to research and planning. Doing it myself is how I've learned what works and what doesn't.

I'm based in Toowoomba, I'll come to you, and you'll deal with me from start to finish.

Chad Maxwell, Prompt Works Studio

  • In Toowoomba since 2018. I come to you within 100 km.
  • Privacy's part of every job.
  • It starts with a 30-minute call.
  • When I report on the AI tools your people use, I name the tools and the jobs. I don't say who uses what.
  • I'll show you the options I find, including ones that aren't mine.
  • I'll tell you when the answer is not yet, or not AI at all.

Newsletter

Get my newsletter

A short email from me now and then about AI changes that matter to small businesses. You can unsubscribe any time.

Where AI fits

A day in a small office

What nobody's telling small businesses is what they shouldn't trust AI with. Pick a business and see how a day might sort out.

AI does itAI drafts, you checkStays with you
  1. Sort the overnight inbox into what needs youAI does it
  2. Chase three clients for missing receiptsAI drafts, you check
  3. Meet a client about their yearStays with you
  4. Notes and an action list from that meetingAI does it
  5. Draft an engagement letter from your templateAI drafts, you check
  6. Advice on a client's tax positionStays with you

An example day, not a real client. Every business sorts differently, and working it out for yours is what the Audit's for.

Your industry

See what AI is doing in your industry

I started this because I saw there was a genuine gap between what AI is said to be able to deliver for small business and the reality. I work with small businesses to help them work out what is possible and what needs to wait.

See the Example AuditsA sample report for each industry.

What I do

Five ways I can help

Workflow Audit

I spend time on site with you and your team and map how the work really gets done, job by job. Every task is sorted into what AI can take on, what it can do with a person checking, and what should stay with your people. Within a week you get a written report with the hours each job takes, what to fix first, and your options for each job, with what each costs and saves. The report's yours to keep.

The Founding Audit: $375 inc GST for 1 to 5 people

Good for working out where to start

Claude Set-up and Onboarding

Claude set up properly for your business from day one: the right plan, privacy and confidentiality settings, your business's context, and the plugins you need. It comes with onboarding packs for you and your staff, and a written AI use policy, so everyone knows how it's meant to be used.

More about the Claude Set-up

Good for getting Claude for the first time

Workflow Build

The workflows your Audit picked out, built in Claude and tested against agreed pass criteria before they go live. Each one runs for a working week live, your team's trained on it, and it's signed off at a handover meeting.

More about the Workflow Build

Good for after your Audit

Fix-up and Tune-up

For businesses already using Claude that aren't getting what they expected. A diagnostic run inside your setup shows what's going wrong, and it keeps your client information out of the report. I design the fixes, then apply and test them with you until it works. After that, reviews at 3, 6 and 12 months keep it on track, with a monthly tune-up if you want one.

More about the Fix-up and Tune-up

Good for businesses already using Claude

AI use policy

A written policy that sets out what staff can put into AI, what's checked before anything goes out, how confidentiality is protected, and who's responsible. A sensible first step for a business that isn't ready for a full set-up.

More about the AI use policy

Good for a small first step

Where I work

Local, and I come to you

If you're within 100 km of Toowoomba, the Audit's done in your office and first sessions and training are in person. Further out, each job gets its own quote, and it can mix visits and video.

Inside that 100 km: Highfields, Oakey, Gatton, Crows Nest, Pittsworth, Clifton, Allora, Laidley, Esk, Warwick, Millmerran, Dalby, Ipswich and Boonah, and the towns around them. More on working with me around Toowoomba.

Pick a town, or tap the map.

Zoom in and out with the + and - buttons, and tap anywhere to see how far it is. On a phone, use two fingers to move the map.Distances are straight lines from Toowoomba, not road distances.

How it starts

Three steps, and the first one's free

  1. Book a call

    Pick a time that suits you and answer a few questions about your business and the one job you'd most like off your plate. It never asks about your clients.

  2. We talk for 30 minutes

    You'll get an email with the time and a Teams link, and we'll have a chat.

  3. You get it in writing

    After we talk I'll send you a short email with what we covered and what the next step would cost.

Questions

Things people ask

Do I need to be good with computers?

No. I set it up and show you and your team how to use it. Training's part of the set-up and every build.

Is my clients' information safe?

Privacy and confidentiality are part of every job. Booking a call never asks about your clients, and the AI use policy that comes with the set-up spells out what staff can and can't put into AI.

What does it cost?

The call's free. After we talk, I'll email you what the next step would cost for a business your size. If you go ahead with a Build within 90 days, the Audit fee comes off it.

Do you only work with accountants and lawyers?

No. That's where I started, because they've got plenty of admin. I work with any small business that's got a lot of repetitive admin.

I'm not near Toowoomba. Can you still help?

Yes. Within 100 km I come to you. Further out, each job gets its own quote, and it can mix visits and video.

Why Claude?

It's what I've built my own business on, so I use it every day.

Not sure where to start?

Pick a time for a 30-minute call and we'll work out if I can help.

Book a call

For a date further out, email admin@promptworksstudio.com.au.